Who is the Emirates Marketing Director? A Complete Guide


Emirates, the largest airline in the Middle East, has come a long way since its establishment in 1985. The airline’s marketing campaigns are known around the world for their creativity and innovation, and the Emirates marketing director plays a major role in the success of these campaigns. In this blog post, we’ll take a deep dive into who the Emirates marketing director is and what they do.

Who is the Emirates Marketing Director?

The Emirates marketing director is Boutros Boutros, who has been with the airline for over 20 years. Boutros has a wealth of experience in the aviation sector, having previously worked for Gulf Air and Qatar Airways. He joined Emirates in 1998 as manager of advertising and promotions, and was later promoted to vice president of corporate communications and marketing. In 2017, he was appointed as the Emirates marketing director, and has since been responsible for overseeing the airline’s global marketing campaigns.

What does the Emirates Marketing Director do?

As Emirates marketing director, Boutros is responsible for developing and implementing the airline’s marketing strategies and campaigns. He works closely with other departments within the company to ensure that Emirates’ marketing message is consistent and effective across all channels. Some of his key responsibilities include:

  • Developing and executing global marketing campaigns
  • Managing the Emirates brand
  • Overseeing marketing research and analysis
  • Collaborating with commercial teams to identify new revenue opportunities
  • Managing external agencies and vendors

Statistics on Emirates Marketing

Here are a few statistics that showcase the success of Emirates marketing campaigns under Boutros’ leadership:

  • Emirates was named the fourth most positively perceived brand in the world in 2019, according to YouGov’s BrandIndex
  • The Emirates “Hello Tomorrow” campaign won a Cannes Lions Grand Prix award in 2016
  • Emirates’ Instagram account has over 23 million followers as of 2021
  • In 2020, Emirates ranked first in the airline sector for brand value in the Brand Finance Global 500 report, with a value of $8.9 billion


The Emirates marketing director plays a crucial role in the success of the airline’s marketing campaigns, and Boutros Boutros has certainly proven his expertise in this field. With his leadership, Emirates has become a worldwide leader in airline marketing, consistently coming up with innovative and engaging campaigns that capture the attention of passengers and aviation enthusiasts alike. We hope this guide has given you a better understanding of who the Emirates marketing director is and what his responsibilities entail.


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